We’re building the home planet for creator-led growth

Howl is a new marketplace designed for creators and brands who crave transparent collaboration. Both creators and brands have the same goal—but for too long they’ve had a dysfunctional relationship.

That’s where Howl comes in: Our tools were designed for humans who know that scale and growth come from working together, with consistency and transparency. Howl’s tools make it easy—and motivating—to earn even more. That’s what makes Howl the home planet for creator-led growth.

Our leadership

We're a team of builders who have deep experience with the creator economy and scaling businesses.

Li Haslett Chen

Li Haslett Chen

CEO and Founder

Tricia Choi

Tricia Choi

CXO

Nikki Lewis

Nikki Lewis

CMO

Chanel Tyler

Chanel Tyler

Head of Creator Business Development

Denise Jin

Denise Jin

SVP of Marketing

Mission Launch

Howl is a new marketplace designed for creators and brands who crave transparent collaboration.

Advisors

We are building Howl with support from advisors who have been at the forefront of social commerce and the creator economy.

Bill Macaitis

Bill Macaitis

fmr. CMO and CRO at Slack

Kalyn Romaine

Kalyn Romaine

fmr. DEI, People, and Culture Lead at Disney

Derek Blasberg

Derek Blasberg

fmr. Head of Beauty at YouTube

The rules are different here

Howl’s creativity-driven culture is a deep expression of our values: integrity, excellence, exploration, and service. Taken together, they’re best expressed by the word shokunin, a Japanese word that encapsulates the craftsperson’s spirit. Like shokunin, at Howl we feel called to strive for excellence in service of others.

See our open positions
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