Howl collects data in a variety of ways - including through the use of log files, pixel tags, cookies, and/or similar technologies. Examples of the types of data that we collect are:
We may combine information that does not directly identify an individual with data collected from other sources and disclose the combined information to participating publishers, advertisers and ad networks so that they can determine whether to bid on ad inventory and in order to improve the relevance of the advertising presented to users. We also use the information we collect to host, operate, maintain, secure, and further develop and improve our Services, such as to keep track of advertising delivery and to measure the effectiveness of advertising delivered through our Services, and investigate compliance with Howl’s policies and terms and conditions. Some of the third parties that we work with may contribute additional data to us directly, which we may combine with our own in order to help us provide a better service. We do not collect any information that could be used to directly identify an individual.
Howl does not engage in activities that require parental notice or consent under the Children’s Online Privacy Protection Act (COPPA). If you believe that Howl has inadvertently collected information from a child under 13 that is subject to parental notice and consent under COPPA, please contact Howl using the contact information below to request deletion of the information.
We may also share and disclose other information that we collect, including aggregate information, as we consider necessary to develop and provide our Services, including in the ways described above. The information that we share in this way would not be considered to personally identify an individual.
Howl may also be required to disclose information in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.
Howl adheres to the Digital Advertising Alliance (DAA) Self-Regulatory Principles in the US and to the European Digital Advertising Alliance (EDAA) Principles in the EU and the IAB Europe OBA Framework.
If you would like to learn more about this type of advertising, or would prefer to opt out of website interest-based advertising enabled by Howl’s Ad Exchange, European Union residents may opt-out of this form of advertising by companies participating in the EDAA at www.youronlinechoices.com and all other users may visit www.aboutads.info/choices to opt out of this form of advertising by companies participating in the DAA self-regulatory program. Please note that in order for your opt-out choice to be effective using this tool, you must ensure that your browser is set to accept third-party cookies such as the Howl opt-out cookie. Some browsers block third-party cookies by default, and you may need to change your browser settings to accept third-party cookies before opting out.
To help identify your browser and/or possible relationships between different browsers and devices, Howl or our partners may use the local storage or cache in your browser. Using the browser cache or local storage helps Howl or our partners deliver interest-based advertising to a browser without the use of third-party cookies. We are using local storage only for application processing, not for any tracking processes. To opt out of Howl’s use of local storage or the browser cache to provide its services, please (1) use any tools provided by your browser to clear local storage and the browser cache, and (2) turn on any "Do Not Track" header setting offered by your browser. As long as the two steps are completed and maintained on a browser, Howl will not use local storage or the cache on that browser to identify and sync browsers and devices. If you also want to opt out of Howl’s use of third-party cookies for interest-based advertising as enabled by Howl’s Ad Exchange, please see instructions above.
To opt out of Howl’s collection, use, and transfer of data for interest-based advertising on mobile apps, you may download the DAA’s AppChoices application from the Android or iOS app store on your mobile device. Users outside the United States may not have access to this application; instead, you can use "Limit Ad Tracking" in your iOS settings or "Opt out of interest-based ads" in your Android settings to limit Howl’s collection of data for interest-based advertising.
You may opt out of our collection, use, and transfer of precise location data by using the location services controls in your mobile device’s settings.
If you use a different device or browser, or erase cookies from your browser, you will need to renew your opt-out choice.
Even if you opt-out, Howl may continue to collect data for other purposes and you still will receive advertising from the Howl Ad Exchange when you visit websites of a Publisher who uses our Services – but such advertising will not be targeted to you.
Howl takes reasonable steps to ensure that information is accurate, complete, current, and reliable for its intended use. For contact or billing information submitted through our website, you may review, correct, update, or change your information, request that we deactivate your account, or remove your information from our direct marketing efforts, at any time by e-mailing us firstname.lastname@example.org.
Information that we collect is stored using procedures and practices reasonably designed to help protect information from unauthorized access, destruction, use, modification, or disclosure.